Sorrento Cheese | News Release  

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Presented by:

Hertel-North Buffalo Business Assn.

North Buffalo Community Development Corp

West Side Business & Taxpayers Assn.

For Release Media Contact

July, 2008 Steve R. at (716) 632-XXXX

Sorrento Cheese Italian Heritage Festival

Ancient Rome Comes Alive in Buffalo

BUFFALO, NY As Shakespeare said, "Friends, Romans, countrymen, lend me your ears." We come to announce that this year's Sorrento Cheese Italian Heritage Festival features a tribute to ancient Rome.

Hertel Avenue between Delaware and Colvin will become a Roman festival, a trip back in time to the ancient city where soldiers known as Centurions were national heroes, and Gods and Goddesses of Roman mythology were used to tell a mix of religion, stories and fables. Twelve Goddesses and 12 Centurions will be seen throughout the Sorrento Italian Heritage Festival, meeting and greeting visitors.

And there's a new display a seven-foot Centurion mascot. Those attending the Sorrento Cheese Italian Heritage Festival will have a chance to win a $100 prize in the "Name the Centurion" contest.

"The cultural aspects of the Festival are well-known throughout the area," said Name Name, Title of the Sorrento Cheese Italian Heritage Festival committee. "Last year, this area of the city permanently became known as 'Buffalo's Little Italy' and this year, we are paying tribute to Italy's history and its strong ties with Western New York."

The Festival begins on Thursday, July 17th and runs through the 20th. Visitors can learn more about Italian heritage at the Ilio DiPaolo tent, which features a display of Roman contributions to the world, Italian crafts for children and computerized genealogy research. Those looking for more detailed history, including italian immigration to Western New York, can view the documentary "La Terra Promessa," throughout the Festival.

For the first time in Western New York, visitors to the Sorrento Cheese Italian Heritage Festival have a chance to see a replica of the famous Trevi Fountain,

one of the most beautiful fountains in all of Rome. Legend has it that if you throw a coin into the water, you'll return to Rome. A 20-foot replica of the Trevi Fountain was created by Chicago artist Giovanni Bucci, who will be at the festival to discuss his creation.

There also will be several performances on Saturday and Sunday by the San Giovanni dancers from Columbus, Ohio. The dancers have long, flowing skirts and dance to traditional Italian music of tambourines and accordions. San Giovanni dancers will perform in the piazza and on the main stage.

Once again this year, Sunday morning will feature a bilingual Mass in Italian and English at the main stage. There's also a daily procession featuring the St. Anthony statue. Goddesses and Centurions will lead the way to the 100-year old statue, where you can ask special favors from the saint by pinning money to the sculpture.

*****Entertainment? Italian Idol? Bocce court? There's nothing in your notes about these items. If there's more info, I'd put it here*****

And what would the Sorrento Cheese Italian Heritage Festival be without food? In addition to a wide variety of Italian foods available, the area's top chefs will be featured in several cooking demonstrations. On Thursday at 7pm on the Main Stage, local celebrities will take part in the 97 Rock/Sorrento Cheese Celebrity Cheese Building Contest. Participants have just 45-seconds to build the highest structure out of string cheese. Area celebrities are playing for their favorite charities, with prizes of $1000, $500 and $250 for first, second and third. On Saturday from 5-7pm, five contestants will face off in a cooking competition in the Mix 104.1/Sorrento Cheese Recipe Challenge. Prize?

The Sorrento Cheese Italian Heritage Festival takes place on Hertel Avenue in Buffalo New York. Festival dates are July 17th 20th. The Festival is open from 11am to 11pm Thursday through Saturday, and from 11am to 10pm Sunday.

Sorrento® Cheese and Precious® Cheese are brands of Sorrento Lactalis, Inc. Founded in 1947, Sorrento produces a wide array of 100 percent natural cheese products, included among the leading brands of mozzarella, ricotta and string cheese sold in the United States. Both brands also market a variety of snack, shredded and specialty cheeses available for retail, food service and industrial customers. More information on Sorrento® and Precious® Cheese may be found at or

Last year, the Festival raised approximately $XX,000 which went directly to sponsor community events throughout Buffalo as well as fund a number of college scholarships. The festival attracted an estimated 500,000 visitors during its four-day run, making it one of the largest Italian festivals in North America.